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Loyalty Bonuses

Free Bets & Loyalty Bonus For Existing Customers


In this section, we will look at the best loyalty bonus offers in the industry. For a betting site retaining customers is probably more important than acquiring new ones. This however not always is reflected in the quality of the offers, with many loyal customers that are left unrewarded by many online betting companies. 

Long term value

When signing up for an online betting site you should not only look at the introductory offer you will receive but also look at how customers are rewarded: it is the latter that will provide you with the long term value.

After all, if you decide to be loyal to a bookmaker you want to feel that this is recognised and that you will get rewarded for your loyalty accordingly. Some betting sites are better than others when it comes to loyal bonus offers, and in this section, we will explore who they are and generally what you can expect to get from the best loyalty deals in the UK.

Existing Customer Free Bet Of The Week


888 Sport – Win Win – £5 Free For 4/1+ Winners

888 Win Win

888 Sport are a great all-round betting site and they make sure their customers are satisfied and rewarded accordingly.

In fact they are running some of the best long-term promotions in the UK. The Win Win offer is another fantastic addition to their arsenal. If you bet £10+ (single or acca) on any sports market with odds of 4/1 you will receive a £5 free bet if your bet will be a winning one. The free bet token will expire after 7 days and customers are allowed to claim each token up to once every day of the week. This means that in a given week you could claim a total of £35 in free bets. Check our dedicated page 888 win win offer for more details.

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Latest Loyalty Bonuses

LATEST LOYALTY PROMOTIONS (18+, T&C's Apply, Gamble Responsibly)
Win Win - £5 Free For 4/1+ Winners
If you place a £10+ bet (single or straight like acca) on any sports market with a price of 4/1 you will get a £5 free bet, awarded on bet settlement, if the wager wins. All tokens are valid 7 days and customers can claim each token up to once each day of the week. This means in any given week you could claim up to £35 in free bets. T&Cs Apply, 18+ Only, Begambleaware.org
Odds Boost – Pick Your Own Daily Price Boost
Offer available for one bet of your choice daily, stake up to £50 (no min), any sport or markets, all singles, pre-event or in play - all cash winnings
Coral Bet & Get Club – £10 in Free Bets Weekly
Bet £25, one or several bets, any markets or sports, evens+, do this between Monday & Thursday, get £5 free bet online & £5 free in store T&Cs Apply, 18+ Only, Begambleaware.org
Boost Your 3+ Selection Acca Daily
Boost any 3-25 selection straight line accumulator, £20 (or £10 EW - win part only boosted) stake max, all winnings cash, new boost midnight daily. T&Cs Apply, 18+ Only, Begambleaware.org

Best Bookmakers For Loyalty Bonus Offers


Come On

ComeOn together with sister site Mobilebet are one of the best betting sites when it comes to loyalty points for sports betting: they were one of the pioneers of this form of reward and it is not surprising to see that they are still the very best.

At ComeOn you won’t get too many free bet and money back offers but you will have access to competitive prices and most importantly you will earn points for every bet you make: those points can then be converted into free bets offers, further bonuses, merchandise and even real cash. This system is great as you have more control as you can decide how to be rewarded.

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Betway have increased significantly in the last decade and one of the reasons is that they have been rewarding loyal customers well, sometimes even better than the big boys out there.

When you are betting on Betway you have a point scheme which is very similar to ComeOn: in addition to this, you will also benefit from a considerable amount of offers around all sports, not just the top ones. Since they are focusing on less mainstream sports you might even get better odds and offers on darts, snooker and similar than with the traditional betting sites.

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Ladbrokes Logo


Ladbrokes are one of the best bookmakers to pick if you like odds boosts and great prices. They reward customers with daily boosts and the most interesting thing is that they are leaving players to decide which market to boost. As if this wasn’t enough all winnings are in cash. You can also find additional price boosts on the biggest events which means that there is lots of added value to be taken by betting consistently with Ladbrokes.

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Even tough Coral is now part of the same company as Ladbrokes they do have a completely different identity. Coral are focusing a lot more in offering free bets and top bonuses and they also enhance accumulators. When betting at Coral you will also benefit from the weekly free bet club and generally, you will receive a lot more free bets than the majority of betting sites out there.

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William Hill

William Hill might not always be the best when it comes to best odds but if you can actually extract lots of value from this operator. Similarly to Ladbrokes they do also give the opportunity to players to boost their bets. William Hill have a fantastic range of betting markets so if you are not just betting on football you will surely find it beneficial and convenient to have an account with William Hill.

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Paddy Power

Paddy Power

Paddy Power are one of the best when it comes to rewarding loyalty. They have some very impressive promotions for every major sporting event and even if raw odds are not always the best, you can take advantage of the significant added value from the deals. With promotions, you can, in fact, enhance winnings and also reduce losses. As if this wasn’t enough they also have longer-term free bet clubs to reward loyalty further.

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BetVictor offers a huge amount of bonuses to their customers. By being a loyal BetVictor customer you will find out that they do reward loyalty really well. The offers they have tend to focus mostly on best odds but they do also have some free football prediction game like the golden goal where any customers can win a significant amount of money without risks.

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Bet & Get Club, £10 Free Bets Weekly

Coral free bets club

Coral are one of the best bookmakers out there and they have a great tradition in rewarding customers. Their new weekly free bet club is outstanding and to qualify you would need to bet £25 or more at odds of 2.0 (evens) or higher from Monday until the end of Thursday every week.

Opting In Is Easy

Opting in is very simple and you can do this online or in-store (if you have a Coral Connect card that links your online account with store activity). Coral will reward you with £5 free bet to use in-store and £5 free bet to use online (£10 in total): the free bet will be credited by 18:00 on Friday. You will be able to use the free tokens until the end of Sunday and you would be able to use them on any markets that have odds of 1/2 or higher.

Although the total qualifying bet is £25 you can also reach that amount by placing smaller bets: it is essential however that the bets will settle by the end of Thursday and also it won’t be possible to cash out. Bets can be of any type: single, accumulator and even full cover bets like Lucky’s 15’s. If you miss a week it is not a problem as you can enter the following win: just remember to opt-in. This is surely a great loyal deal that you shouldn’t miss. To find out more read our Coral Free Bet Club page.

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Weekly £10 Multiple Free Bet Club


If you wager £25 in bets on accas (trebles or higher) in a single week (end of Friday) you will receive £10 in free bets. You can place the £25 bet either win one single bet or a series of bets: the important thing is that the total will be £25. Odds have to be 2/1 or higher to qualify for this offer.

The £10 free will be given as two free bets (2 x £5) with the first that will be given by midday Saturday (valid until Monday) and the second free bet that will be given on Monday afternoon and will be valid until the following Friday. You can use the free token on any bet you like: this is an excellent offer especially if you like to place weekly accas on football. Find more details here.

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In Play Free Bet Club – Bet £50 Get £10


Unibet is one of the best brands when it is coming to loyalty bonuses. You can opt-in every week. When you place 5 individual bets on any sport, you will be given a £10 free bet every week.

Every bet that you place needs to follow qualifying criteria. The bet has to be £10 or more and odds need to be even or more. You can bet on singles or multiples and the week begins on Monday night and ends on Sunday at midnight: basically this is a free club that covers all days and this is not common. Find more details here.

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Free Bet Club – £5 to £25 Weekly

Come On

ComeOn’s free bet club is once again active. This time it has three levels which give customers free bets from £5 to £25 depending on your volume of wagers.

Taking part is very easy as all you need to do is opt-in every week: on Monday morning you will start from level 1. If you place £50 in a combination bet (doubles or bigger with odds of 2/1+ in total) before Friday you will get £5 free bet and also unlock the second level. To complete the second level you would still wager another £50 and you will receive a £10 free bet. If you also complete level 3 (£150 in bets) you will get the maximum free bet level which is £25.

Even if it is not the biggest bookmaker around, ComeOn has a very generous points scheme and if you add the bonus you realise that the package is very generous indeed. You won’t find many other betting sites with such a generous reward scheme. Find more details here.

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Rewards Club – Bet £50 Get £10 Free

Paddy Power have been one of the last traditional bookmakers to lunch a loyalty club but surely it was worth the wait. The Paddy Power rewards club is the biggest in terms of the total amount of free bet given and also has some very generous and transparent terms.

Simply place 5 bets of £10 or more that will settle in the next 30 days in any sports you like. The qualifying bet price is just 1/5 plus. The only limitation is that you can’t place all the 5 qualifying bets on the same event.

Once done that, Paddy Power will give you a £10 free bet on Monday which will be valid for a total of 7 days. You are allowed to claim this every week if you like.

The PP rewards club is one of the most flexible around and if you wish you can earn free bets every single week. You can find more information on our dedicated rewards club page.

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Loyalty Bonus Points


Not only ComeOn will give customers reward points when they bet but also for doing anything on their site. In fact, they are one of the most generous brands when it comes to loyalty bonus offers. For example, you can earn points for logging in and so on. Once you have acquired a certain number of points you can exchange those in the ComeOn shop and get lots of different things like free spins, lottery tickets, prizes, real cash and so on.

For registering at ComeOn you will be given 200 points while you get 25 points every time you log in. If you deposit £10 you will get 50 points and 1000 points for the first withdrawal that you will make.

Of course you are also going to get points for betting: every £1 on a single bet will give you 10 points while you get 100 points for every £1 spent on a 10 fold acca and so on. The same points scheme is also available on sister betting site Mobilebet. Find more details here.

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Plus Points Loyalty Bonuses


Every time that you bet on sports, casino, bingo you earn tokens. Betway are taking loyalty bonuses seriously. As a new player, you will start in the blue tier. When you progress you will then move up to bronze, silver, gold, platinum and then black. As soon as you reach new tiers you will gain new benefits, prizes and awards. The tokens will reset every month but if you have achieved enough points you will be upgraded to the next tier.

For every £10 that you bet you will get 10 tier tokens on the bingo, 5 on a casino, 2.5 on table games and 2.5 on sports. You can also get plus points for free bets, loyalty bonuses and similar.

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SportNation Rewards Club


SportNation have been focusing on rewarding loyalty well to retain their customers. We have to say they have done a better job than most of the betting sites out there. Their loyalty point scheme is similar to ComeOn but they do allow points to be exchanged for very high-quality products.

The majority of loyalty clubs are giving out free bets or bonuses. SportNation, on the other hand, is making available top products like TAG watches, Apples merchandising and lots more.

For every £10 bet on sport or casino you will get 25 points. If you place multiples tough you can earn 350 points for every £10 bet made on a 5 fold+. If you want to know more about the reward club check our dedicated page.

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Boost Your Own Odds


Odds Boost


Odds Boost feature from Ladbrokes is one of the best loyalty bonus offer out there for existing customers. All you need to do is choose a pre-event single bet and then boost your own odds.

You are entitled to boost one bet a day and you can use this feature on any market or sport. You can place a bet up to £50 and there aren’t minimum stake or odds. This is a fantastic tool that not only delivers exception extra value but also that put customers in control: you won’t need to wait to see what are the pre-selected events for odds boost, you can choose it yourself.

As if this wasn’t enough, Ladbrokes do also boost odds for big events and in-play markets and as a loyal customer you can take advantage of those too. Find more details here.

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William Hill

Bet Boost

William Hill Bet Boost

William Hill have fantastic loyalty bonus offers and the more you are back the more value you will receive. Every single day you can pick an event or in-play market and boost it. Although this is not available for all sports, you can boost the majority of events. For very popular ones, you can even boost every single match and this can really add significant value to your bets.

All winnings will be paid in cash

Depending on the event there will be some maximum stakes but there aren’t minimum as far as odds or stake are concerned. All the extra winnings will be paid in cash and you can apply the bet boosts on your bet slip.

Although the bet boosts are not available on every single market, you get those on most important events so if you like getting extra value when betting on top games it makes sense to have a William Hill account.

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Existing Customer Free Bets & Bonuses


£10 Matched First Mobile Bet


When you place a bet on NetBet mobile you will be rewarded with £10. All you need to do is opt-in for the promotion. Done that, place your first £10 bet on mobile at odds of 3/5 (1.60) or higher. As soon as the bet is settled, you will be given a £10 free bet token. This can be used on any sports market in the next week and it is a great loyalty bonus offer.

You can use the free token to wager at odds of 3/5 or higher. The token will not be returned but winnings will be in cash. The minimum to bet in order the qualifying bet is £10.

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Free Prediction Games – Cash Prizes


Lucky 7

William Hill

William Hill are not one of the betting sites that are launching many free games or loyalty bonus offers. When they do though, they tend to be outstanding. The Lucky 7 horse racing is a free game that can be played by any William Hill account holder. It is not required to place any deposit or wager to qualify.

Every week have a chance to win big

Every week you should pick 7 winners in 7 horse races and if you get it correctly, you will get a £100,000 in cash. Winning is not easy but this is an entirely free game so why not giving your luck a chance? Even if you don’t pick all the 7 horses correctly, you could still win consolation prizes if nobody has picked the right combination. Find more information in our Lucky 7 dedicated page.

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4 To Score & 4 To Win


Betway free prediction game is called 4 to score. It is different from the majority of other free games out there. In this game, you have to predict the first goalscorers correctly in 4 top games (generally selected in the Premier League or international cup games).

To be able to enter you only need to have an account with Betway. There aren’t any other qualifying criteria to meet. If you manage to win you will get a jackpot of £25,000: if nobody wins, the prize is rolled over.

4 to win is a similar game but dedicated to horse racing: in this game, you have to pick 4 winners from 4 races. If you manage to get all correctly, you can secure £1,000 or £10,000 if the game is on a Saturday. Check all the details here.

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Regular Loyalty Bonus Specials


Footy Jackpot Just £1


Even though this is not a completely free game, it is still a sensational promotion that will keep you want to bet with Coral. This feature is on during English football season. Every week you need to pick the correct result (Win-Daw-Win) of 15 football games that are played on Saturday at 3pm. You can also play multiple lines if you wish. There is an option to select more than one outcome per game. Once you have picked the results, you would need to choose a stake per line which is from 25p to £1 (the minimum bet is £1).

Get 15 correct and win 70% of the net pool

If you predict 15 results correctly you will get 70% of the net pool. This is at least £100,000. Get 14 out of 15 successfully and you will get 20% of the pool (at least £20,000 guaranteed). If you predict 13 correctly, you get 10% of the pot with a guarantee of £10,000. If nobody wins the main prize the pool is rolled over the following week.

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Beat The Drop

Paddy Power

This is a new concept from Paddy Power and it is, in fact, a reverse multiple bet. By this, we mean that you start off with the maximum winnings in a pot. You would have to answer a number of questions with only 2 possible outcomes. Every time you need to decide how much you are prepared to risk of your pot. It is a similar concept of the TV show where you decide if you want to split the pot or if you are going all in.

Win up to £1,000 in cash

New and existing customers get the opportunity to win a total of £1,000 in cash. You begin the game with £1,000 in your pot and you have to answer 10 questions: the amount of money that is available at the end will be yours to withdraw.

After you have tried the first time for free you can then buy tickets with £2, £5, £10, £20 and £50 stake. You can then decide how many questions to answer from 2 to 20. The bet size and the number of questions answered will determine the pot size which can be as big as £1,000,000. If you want to know more about this game simply check our dedicated the drop page for more details.

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What happens if you win a free bet?

It is important to remember that free bets aren’t actually completely free. To trigger a free bet you would have to make a deposit first. Existing customers have to place several bets with the betting site. All those actions will carry a risk for you, and it is not as simple as getting the free bet and placing it on a winner and cash out. Reading the terms and conditions of the free bets offers will make sure you know what it is required to withdraw your cash.

Can I withdraw loyalty bonus winnings?

If you win a bet by using a bonus, you will get paid a dividend. These winnings though are generally without the stake amount. Subject to you having met the rollover requirement of the bonus bet offer, you would then be able to withdraw those winnings.

Can I take advantage of both a welcome offer and an existing customer loyalty bonus offer?

Usually, you can do so. This is because by joining the site, you are, in fact, an existing customer who has received a welcome offer. To be sure though always check the terms and conditions of both offers.

For what sports is the loyalty bonus valid?

Some loyalty offers are only dedicated to some sports. Therefore, it is essential to check what are the restrictions to avoid risking to qualify for the free credits.

What are the terms and conditions for the loyalty bonus?

Every betting promotion will have terms and conditions attached. Those rules will regulate everything related to the loyalty offer and in particular:

  • Wager requirements
  • Validity period
  • Sports or events that are covered

Is the loyalty bonus valid for my country?

Always check that your promotion is valid in the country you are residing in. Most promotions have restrictions as they target players living in certain countries only.


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